Latinos, this nation’s largest and fastest-growing minority group, are big business. This smart, fast-paced program examines how efforts to profit from this group are shaping the contemporary Latino identity. The documentary, whose focal point is George Lopez, an advocate for Latinos’ move into the mainstream, offers behind-the-scenes access to Lopez’ life as he shares his struggles to represent Latinos in a manner true to their realities. 60 minutes. This program is for adults.